Nokia facing stiff competition.. again!! Part 3: whoooops!!!
More data are coming out from darkness..
Nokia has certainly posted a nice profit, or considering last year results, that was a nice profit, and yet some hiccups are peppering the scenario:
- sales in the core, high growth countries are not performing as expected, Middle East-Africa andAsiaPac are slowing down Q0Q and YoY (-10% / -6% and -12% /- 9% respectively)
- Nokia high end market is improving, 3Q10 smartphone shippings are on the rise (26, 5m units), growing by 61% YoY, but the competition from Apple and Android is eroding opportunities in high growth areas, those traditionally favourable to the Finnish giant (low-priced handset running on Android are a rather interesting option in low-income countries..)
- 1.800 jobs will thus be cut to revamp the company’s software strategy.
Which, ultimately, it is the problem. Software. And more than this the overall customer experience value net.
iPhone is a brand per se, iTunes same story, AppStore not worth mentioning, iPad, Apps, all brands. Android is a brand. Those are all user experiences.
Symbian is not. MeeGo not even close. OviStore is for the already-a-Nokia-client, won’t move people’s heart and conquer attention share..
Software makes the difference between an average experience and a XXI century one (which is an obvious statement, but if it is so obvious, why on earth we are here discussing those results!?)
Nokia still is a brand.
Experience value net is high in Apple, fairly high in Android, averge (?) with Nokia.
What to do is there, see whether Nokia is able to stand the challenge and take back the lead. Numbers may say the opposite, but Nokia is no longer a leader, is a rather fatigued chaser.