AOL and Yahoo, Google does it all.. is it time for Net Butlers?
Is is real, are those just rumors?? AOL is really taking over to Yahoo? Is it happening??
This morning, whilst brewing my coffee, I heard about Google posting some massive growth (again):
“Google had an excellent quarter,” said Eric Schmidt, CEO of Google. “Our core business grew very well, and our newer businesses — particularly display and mobile — continued to show significant momentum. Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda.”
More interestingly, the BBC reporter was stressing the fact that Google keeps on scanning and investing in a range of sectors, including green energies and other “amenities”..
What strikes me is the fact that a number of market super-powers are extending their reach to serve “the net” (as a whole planet of beings, rather than else, with peculiar needs and behaviours) as if they were perfect butlers, able to serve and satisfy any need, desire, wish..
We will increasingly have “working tables” upon which express ourselves, or ask for something to be delivered and arranged exactly the way we want. And you, out there, better be good at this!!
So, no more concentration on core businesses (for those who can extend beyond boundaries), no more ramping up towards excellence or evolution (you may simply put together some innovations and there you have, evolution..), but serve, serve, serve as to drag out as much as possible in attention share..
And, ultimately, this is what is (again, yep, again..) the main currency, attention. A few days ago, I went mad at someone trying to argument about “the client being at the center..” Poor little thing, the problem is not whether your small little business is putting the client as pivot of all its activity (as if you were able to do it..), but rather if YOU ARE AT THE CENTER OF ANY CUSTOMER ATTENTION…
Having an ego sometimes is like a curse..
PS Thanks to Trendwatching..