SlatePC on the rise, smartphone on the rise.. and salaries?!?
As it seems, we are heading towards a massive technology upgrade, at society level. Slate PC are making more than simply the press, and most hardware producers are beefing up their portfolio with at least one model, ready for the Christmas rally , as mentioned before and at IFA Berlin. On tablet (slate) PC there is such a huge hype that are considered something like a media to deliver ad hoc value: Next, the UK high-street clothing company is going to sell own’s tablet PC.
Despite the fact that, when travelling this summer, in across Italy and Europe, I have seen a huge amount of netbooks and not one single iPad or the like (OK, iPad, so far..), it seems we are heading towards a massive deployment of tiny, intensive data usage devices (what about the User Generated Content once we deemed as the next big thing..) (won’t be able to do much on those “things”, or touch displays will be all capacitive and thus give the average user a good grasp on how to, say, modify a picture, give some comments on it, post it anywhere and respond to the comments into any given social site..).
On top of that, smartphones are posting growth as never before, the boost from Apple, then Android, then the new Windows Mobile OS, not to mention the steep move of RIM to release a new OS based on QNX, good for all devices (including, obviously, the new PlayBook):
Over a breakfast event today at the BlackBerry Developer Conference, a RIM VP confirmed that the QNX operating system announced in their new PlayBook tablet would in fact be finding its way to smartphones in the long run, and ultimately replace the existing BlackBerry OS. Of course that kind of major transition would take time, and he said BlackBerry 7 would likely be a stepping stone to a full switch.
So massive the rise, content providers are actually rushing to deliver for the smartphone market.
This is all so nice, ever so interesting. Still.. it is quite likely to grow in importance the “transmedia” concept (go browse!!), as it is actually interesting to notice that, in such a marry-go-round of good news, the overall consumer spending is rising, but a mere 0,4% in August (Forbes stated), whilst a Gallup research stresses the opposite. In EU, consumer confidence is on the rise (Northern?), but this does not immediately translate into “opening the purse” as nicely stated.
The point here is about levelling a tech hype, some due social advances, a dare need for innovation with a current historical and economic climate that does not cater for immediate commercial success. Better still, when analysing market opportunities in high tech sectors, particularly in the consumer arena, quite rarely I have seen anyone take in consideration the variables such as disposable income, purchasing attitudes, replacement cycles, product substitute et alia.. far too easy to say, leveraging the top-notch sales performance into early adopters, big spenders clusters, that some “newConcept” will surge to stardom.
Markets are people. People are not made to buy technology. People are made to be happy, or dream about it.
What is an affordable, shared, valued dream? Is it really “my” dream?
It is just the start of the week, weather in Milan is grotty, thoughts may clutter a bit, but have a go at the above!