Nokia buys a piece of Motorola..mobile risiko in full swing!
It wouldn’t have taken an overpaid visionary to understand the mobile environment would have completely changed and re-shaped the World as we know it..
Today, the current situation is driven by manufacturers, which ultimately are fighting for customer attention share, lurking at different segments with high end devices, trying to sell the modern permutation of old VAS (Value Added Services) and contents/applications to enhance the user experience (remember DoCoMo..), thus creating not really walled gardens but “preferred hangouts” for customers of different sorts.
Operators’ money is (when lucky) flowing in by traffic, both voice and data, sale of application (revenue sharing..), device reselling and a bunch of few other little things. Feeling is they (operators) don’t count as once did.
So, historical handset behemoths (eg Motorola – please note that, for example, in Spain used to call any mobile phone as “Motorola”..) are today’s victims, whilst others are sitting with the Gods or are the Gods (eg Apple) of the mobile industry. Consolidation, thus, is part of the game, and competitive moves are significant, such as the recent acquisition of the wireless infrastructure business of Motorola by a very aggressive Nokia, for some US$1.2bn.
You may read aplenty about this, provided it is of some interest to you, but let me jot down a few considerations.
Quite significantly, there is an attempt to shift the battleground from sole direct control of customer device acquisition patterns to a more holistic control over the relationship operator-network evolution. This is interesting since it sort of assumes the war for customer attention over devices is settling down with diverse conglomerate Device Manufacturer-Operating System-Application Store, where players are defined, room to manouvre increasingly shrinking and customer attention a moveable target. Investments are on the heavy side to keep the competitive pressure going.
So, why not augment the OVERALL control, particularly when considering the first-hand information on what will be deployed in terms of innovative networks (read LTE?), so to gain a “(first) mover advantage” in developing ad hoc, leading edge, stunning devices and end-user terminals? And how about forging or hardening relationships with Operators in key markets (in terms of consistent revenue stream) such as the Japanese and US, as a potential fencing-off competitive tactic?
I may be utterly wrong, please accept my apologies, it has been a fairly hectic and strange Tuesday, but have a thought at it, it may end up making sense and thus changing the strategic standing of a few players..
You never know.. food for thoughts!!