Archive for March, 2008

Life changes ever so quickly!!!!

March 10, 2008 Leave a comment

I have tried to always post something that could have remotely been of some interest to some of you, so this may come such a massive waste of your attention and overall cyber space, nevetheless… I have to announce that, after six and a half years I will be leaving my company, my job as consultant, will leave IDC and Milan all in one go, to pursue other paths… I will be heading South(ish..), facing the seaside…will become an International Strategic Marketing Manager, with responsibilities also on the Product Marketing side… huuuuuggeeee challenge which I welcome dearly!!

Professionally I trust is a great step forward for a number of different reasons, including the ability to influence a company’s direction and performance from within, from a lifestyle standpoints the gains are massive, will leave the city for some fresh air, next to my beloved sea, no match.

Personally this move will challenge us, yep, since Antonella, my fiancée, will begin this adventure with staying in Milan.. this will force us to go back and being “engaged”, and I truly thank technology, mobile connectivity, blackberry, and the entire lot as this will allow us to keep strongly in touch, well above and beyond phone calls! It won’t be easy, and as in any other aspect in life, some bad sides have to be there to balance the overall schema of things… this distance is one, and a large one! Still, we will manage.

Soooooo, there we are.. that is why I have been lagging in posting news, this is why for the first time since long I have not posted the Finger Food, this will be why I may not follow you all as I have done in the past!

Despite this, I will be keeping the pressure on, and will try my best and write as much as I can, particularly since this will allow all of us to foster a different analytical angle…

OK, time to go back and prepare the “to do” list, have to move a huge amount of stuff, have to copy email address, have to move part of my life!!!

See you later!!!!!!!!!!!!!

Categories: Myself

I love my books, despite e-books

March 5, 2008 Leave a comment

Since quite a long time, I have been debating about technology usage, and stressed the fact that, quite often, users can be divided into:

§Systematic Users. Those who will immediately dig into the new features, swapping massively from legacy technology / social interactions.
§Critical Users. Those who will approach new features as a potential alternative to fit into a consolidated pattern of legacy technology / social interaction.
Now, that actually applies to books, as it seems from this survey. It is sometimes incredible how fundamental aspects of a consumer experience, intangibles, social history and current demographic evolutions are skimmed over by tech marketeers.. a book is not only a repository of information, it is not only a waste of a piece of a rainforest (albeit it is somewhat an usage of an otherwise scarce commodity such as, yep, a forest tree..)(ok, some editors may recycle, appreciate that..), a book is a personal, full-bodied, complex experience that, nevermind what, can be rendered by the most advanced of eText book reader…
You enjoy stepping into a bookstore, browse the shelves, look at covers and wander what’s inside, you weight the colors, loose yourself in that maelstrom of printed words and weird characters..then, later, your listening to the crisp noise of the turning of the first page is something close to meditation, and the smell…
It is not just digesting information, is a tactile, multisensorial experience about someone else’s dreams. Then, clearly, I may accomodate some tech into my personal library, but alongside, very purposely, targeted, whatever.. BUT, nevermind the eBooks, do not touch my collection of worn-down paperbacks and hard covers!! Could kill..