Notes and unstructured thoughts on 2.0… Homo 2.0???
I have to admit, this blog is also very useful to have all your notes in one place, some sort of repository of (hopefully) fairly intelligent thinking…
So, since I will have to work pretty heavily on the entire spectrum of the 2.0 saga, I have to jot down some notes… ah, yep, I will be part of the discussion tables at the closing event of the IDC Innovation Forum that will be held in Milan next March (here is the info and whereabouts of the Forum), with the likes of Don Tapscott, Derrick De Kerckhove and a stack of Web pundits, artists and creatives, it will be a blast, believe me!!
Right, so… notes… the evolutionary path is, quite nicely indeed, a sort of step back to the village-like, tribal relationships of the societies pre-industrial revolution. There is a reprise, this time thanks to technology and with no Luddites in sight, of the necessity to exchange human relationship with the “piazza” of my liking.
It is even more important aspects of this evolution. Globally, you may have noticed, there is a massive outburst of social-related activities, themes, actions, whatever… green campaigns, humanitarian efforts, sustainable economies, cultural crossovers, it is a huge mixing, bridging, communicating, helping.. it seems like there is a real, planetary conscience that is guiding some acts of a large number of people.
I happened to discuss this with some Web experts at the recent Enteprise 2.0 conference and with a couple of university professors in the past couple of weeks, and we were all very interested of the implications. The question was whether it is the Web-network evolution that have ignited the process or it is rather a genetic attitude of mankind to seek for the community that has enabled the Web to become the social network we know today. The more techy amongst us actually feel like the hype and the “media” coverage upon Internet since the early 2000s is the real engine of this renewed planetary surge of the masses, whilst there has been a flimsy quoting the Band Aid in1984 as potentially the first massive conscience raising that have triggered the necessity to a better and more tight communication amongst actors in the social canvass… nice altogether.. guess we can really state that all the most innovative or evolutionary tech advances stem from a “communication” need, that is for sure..
What is more interesting it the actual disintegration of some capitalistic logics thanks to the Web and the social implication deriving from an hyper-connected World. The shift of power from producers to users is a substantial change in the orthodoxy and liturgy of the economy rite. What is indeed scarcely perceived and increasingly kept under the radar by who-knows-who is the actual revolutionary power of the Web as it is structured nowdays. It would be possible to reorganise and determine social canvasses, political agendas, country foreign political position by the power of referral, by free-flowing information, by scarcely controllable exchange of view points by geographically dispersed groups of people.. you know what I intend, being “discussant” is ever more powerful than simply being “listener”.. yet, this is kept under control by painting the entire “thing” as a youngish, sort of head-in-the-clouds stuff, the social Web is about SecondLife, some music sharing quite often via illegal platforms, photos, videos and rubbish like that.. you know, young stuff has never been very dangerous.. whilst the reality is about a massive net of brains working in well determined and shared directions.
I am personally stressing the concept of “brain-sourcing” as the highest effect of the “crowdsourcing” phenomena or the entire social evolution of the Web.. more so, why not using “GridBraining”????
So, it is a new specimen of human being that is born before our eyes or it is simply a permutation of the actual?? Is the Web something we use, we live, or is a prosthetic of our selves??? There is something like an “Homo 2.0”??? Video of my presentation at the Turin School of Business (audio in italian, for the slides let me know, it is IDC stuff and copyrighted..) … More to come…