Home > 2.0, 2.0 or Something, Biz wanderings, eWorld > Enterprise 2.0 and an interested Italian audience

Enterprise 2.0 and an interested Italian audience

Just back in the office after a long two-day conference, held in Milan, on Virtualisation and Enterprise 2.0. I run as speaker and chairman some of the sessions yesterday and the entire of today’s discussion on E2.0.

Admittingly, I have tried to get all speeches and presentations on Monday as a sort of preparation for today big show.. I trust it went real fine!!!

Virtualisation technologies and SOA strategies have, admittingly, set up the enterprise IT environment to dynamically absorb all potential changes stemming from the E2.0 evolution. Most interestingly, we run a small in-conference survey on SOA perception, and over 50% of respondents admitted SOA was a fundamental pillar to respond efficiently to any potential market change. Very little about the techology complexity mix, very little about the nitty-gritty details on virtualisation (despite an hefty presence of VMware…), a lot of attention and feedback on the implied strategic and business changes SOA may enable. Cool.

Today the event went even better.. the room was full of very interested attendees, and the conversation, thanks to the two opening speeches, was directed toward the Web 2.0 social impact and the aftermath within the enterprise environment. The Q&A session went on forever (had to stop it at the end, quite an unique occurrence, I dare say..), the audience was most interested into networking math theories, Barabasi, adaptive systems and the complexity theory… questioning was raising towards the panel (myself, the italian managing director of Viadeo, Pietro Gentile, vice president of Intermedia and journalist expert in 2.0 topics, Claudio Pasqua, SEO and an early enthusiast of social networking and evolutionary web theories) as to address all those issues, asking for some clarification on likely futures opening up in front of the business community, about personality “caching” and data security, the evolution of Second Life and synthetic worlds… honestly, up until yesterday I had in front of me an audience that, when listening to such topics, coupled with words such as “change”, “strategy”, “evolution” et alia, most time was head-shaking, smiling, doing all sort of body-language mix up as to say “rubbish”..

We have all being absolutely stunned by the response, the interest, the willingness to know more and act accordingly. I have also to admit, there is very little knowledge on the fundamentals of the complexity theory, small worlds and the rest of, say, Barabasi thinking are far from being well distributed and understood, and yet I trust there is a massive change in approaching the systemic evolution of the enterprise into a rather more performing, market aware and “discussion-driven” actor. These are good news, more to come as soon as I have gathered some feedback and organised my thoughts!!

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