Home > 2.0, 2.0 or Something, eWorld, For thoughts.., Society, technology and us.. > Please, would you Kindle drop down that book??

Please, would you Kindle drop down that book??

Technology is, clearly, a never-ending race or, as someone put it nicely, “Technology is anything that wasn’t around when you were born” (yep, Alan Kay, to be precise..), so it seems unavoidable that someone will try (again) to invent, re-invent or envision a bit-and-byte device to substitute all those heavy, environmental unfriendly, space-wasting and, heck, dust collectors called books!!!!! When that innovation-evolution-revolution comes from the very company that made the book itself one of the most rewarding business items on the Planet, an appropriate and bias-free thought is due. Bezos and his Amazon announces the creation and launch of Kindle, the ultimate reading machine..

First, a reading on Newsweek for the “Bezos’ pensiero“, aka his philosophy and the fundamentals behind this tech launch.. I let you go over the detail and the tech specification of the object (notably a sleek, whitish piece of tech… anyone??!?!?), whilst I would like to focus on a couple of remarks.

It has been made a comparison between the digitisation of other media, such as music and video, and for argument’ sake I may question that music went from a vinyl-based experience, enhanced through the years via superior playing and sound amplification capability, to a CD-based reproduction and lately to the full digital mp3 (and Bros..). Vinyl and CD has got roughly the same “playing liturgy”, whilst the mp3 family goes back to replicate and enhance the “walkman” style (a walkable substitute of vinyl via cassettes..), gaining in music storage space / handling and output quality. Bottom line: the acts, the experience of the user was similar to the ol’ days, gains were mainly in space, music library “management”, and quality of output. Then, if in a rainy and cold day you put on a vinyl of Nina Simone or the digitalised version of it, pretty much the same (someone would argue vinyls were more “alive” than the perfection of CDs..). Video goes pretty much along the same lines, better picture, easy storage and management, and the rest.. experience is again fairly similar in its inner procedures, the actual liturgy!

Now, the book… could we say it is an entirely different matter??? You do your thinking, but I believe there are more “senses” involved to make the experience invaluable, the liturgy about reading a book and using an eBook is to me entirely different. One point to the book to this one.

On the other hand, as posted in other occasions, it is not a matter of being a “systematic” user of the new Kindle, but rather finding the own critical way of putting it into our personal technology mix. Do you love to read your Chatwin novels but simply browse and use business books??? Is it great for you to have all those quantum mechanics reference texts in the backpack but you are not the size of a Canadian lumberjack?? There you go.. Kindle does the trick!!

Let me put it in a different way… today Milan has got a wintery set up, sky is grey and kind of rainy, it is cold.. I would love to sit in a comfy armchair, a superb cup of coffee to sip and a nice BOOK to read… now, incidentally I am at work, I have to prepare a presentation to deliver with my speech at the School of Business Administration in Turin, it is about Digital Ecosystems and Professional Networks, I may want to read a few things and would love to go and SEARCH on my Kindle about, say, “metaverse” and “business”… I can browse and access to knowledge, I could potentially link together the power of Internet (reference, information..) with the batch-approach to info-digestion a “kindle” would provide: I find, buy and read when needed, off-line.. cool..

Experience is something complex and multifaceted, we live multi-experience lifestyles, and it would be utterly restrictive to believe there won’t be differences anymore in one’s daily activities… there will be a time for a book, there will be also a time for Kindle, for some those will converge and melt into something new, for others there will always be two separate and rewarding experience nonetheless.

Difference and divergence still make the difference, after all, every innovation stems out from someone diverging from status quo…

UPDATE: you may want to browse through this “live performance”… and do not forget to click and jump to the Amazon site, there is the new born baby in all its glory!!!!

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