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Hang around and work in Japan!!

Creativity is such an overrated word these days, but sometimes it is more than applicable to everyday’s touch of genius.. This is, roughly, the situation (courtesy of Joy Ito): youngsters in Japan have become some sort of hang-around-and-see-what-happen group, with very little inclination in sorting our their lives and hunt for the proper job, standard life.. the World is mutating so fast, life is a big swirl of occurrences and possibilities and, as the drunken man leaning on a lamp post with his home key in the hand and “if the world is swirling sooo fast, sooner or later my home will pass from here”, they wait and see, doing almost nothing.

So, some businesses may have trouble in finding a decent workforce, or even a workforce altogether… so, the sparkle of genius comes in.. you may know this already, I did not (cannot have a God-like, all-embracing knowledge.. can I???), but here it comes Otetsudai Networks (if you have any Japanese language skill click here)!!!!

The “thingy”, run by Mr Sunagawa, basically puts together demand and offer, nothing new, here but, wait..

Say you need someone to help out your car-wash given the recent sandy rain..you hit ON, in which you put down your request (someone to help washing cars for four hours….), people that are connected (subscribed) to ON will actually see you ads, and will apply to the “position”, if they want, if they need some cash, if they have some spare time, if, if, if…. Now the icing on the cake.. people will be on GPS, thus will see and will let you see the entire picture: where is the job, how far from my position, and for you how many people applied, how far they are and which sort of experience they may have…(in washing cars, yep, you know..). This “referral” is actually applied also to the job advertiser (how good the owner-manager is, the pay, the actual workplace…).

You choose the right chap/lady, and there you are, problem sorted for the car-wash and some cash changes hands, allowing the kiddie to spend it, and having it circulating, and so, and then, and the rest…

Why it is interesting?? Clearly it makes the most of the tech available: mobile networks, GPS, some Web 2.0 features (mashing up sites with location-aware information), the amazing array of mobile devices scattered allover the place (and people living in full symbioses with them..ring any bell, Italy???), but most importantly it is designed after analysing in full details a young tribe that is populating a modern city, the service has leveraged a modification of the social canvass to deliver a win-win solution for all parties involved. Most effective I dare say, and without starting a social debate on temporary jobbing, the condition of the youngest in large urban conglomerates and blah blah, but solving a rather simple equation: problem, solution (in this case good enough..). Add to the recipe some flexible work regulation (I believe..), and above all acceptance of social changes and there you are, a modern city-society problem solving activity. No questioning on whether this is good or bad, and furthermore that is private and not governative (who cares…), if it solves a problem or augment recrudescence, I am just stressing the effectiveness of social and urban tribes analysis. With very little talk on innovation, evolution, case studies, round tables and so forth.. it has been simply done.

Would like to see it happen closer to home..

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