Home > 2.0, 2.0 or Something, Biz wanderings, eWorld, For thoughts.., mankind, Society > Virtual worlds and the gold rush..

Virtual worlds and the gold rush..

Long time ago, my mum bought for an unknown reason a book titled The Sword of Shannara. Admittingly, I had not read any fantasy before that one (no, not even the Lord of the Rings..), but I quite fell for the plot, the adventure, the…everything.. and I thought what an amazing movie that would be, or what a smashing game it could become..

I sometimes believe that quite a lot of our inventions, creations, and to some extent evolutionary endeavors come from the way we grew with our dreams, what we wanted to do and what we liked when we were free to play.. thus I like to think that the current hype and the explosion of the virtual world frenzy could also stem out of other than business opportunities.. it is like traveling in spaces and realms made by our imagination, and more interestingly composed by the dreams of hundreds of thousands of people like us..

The child in us is constantly in charge..

Then, incidentally, dreams are valued for what they are, the food for anyone’s soul, and thus monetise that is quite an easy and most interesting task.. in the recent times the VW environment has gained traction and a wealth of venture capitalists have decided to inject fresh capital into the dream theatre, according to Virtual Worlds Management that amounted to an hefty $1billion.. more on that here..

Given that there is no philanthropy involved, I have to assume the entire operation yields some sort of return (apart from cashing the venture capital by the VW owner..) .. ads??? No way, we have already discussed about the potential fallout of extensive ads campaign into originally-free worlds..eBiz? Perhaps, but not in the immediate future, again for the very reason the VW existed in the first place, connection amongst dreamers, and thus very little inclination in spending frenzy here..(maybe at a later stage..). So, where’s the beef? Lateral return? As in brand equity, standing, fit or anything intangible?? That would actually make some sort of sense, since you may operate in an “intangible” world…

Discussion open, in the meanwhile dream on!!!

UPDATE: and, to put it straight, investments in VW should also leverage something like this Metaverse Market Index, due to be launched at the San Jose convention, October 10th … gosh…

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