Home > 2.0, 2.0 or Something, eWorld, technology and us.. > Mashup….wazzuuuuuupppp??????


We all know that some of the features that people keep on tagging as “Web 2.0” are about content creation, elaboration and management, as to obtain an auto-generated content stream to “widecast” … this is quite nicely combined with the possibility to have two or more set of contents (web sites, information, data, whatever…) interacting to create a brand new entity, an hybrid, an end-results of a careful dosing of ingredients.. aka a “mashup”!!!

Now, that has probably been a kingdom few fairly skilled individuals could fathom and approach, and then mash, mix, combine were all words for the initiated ones ..  but today, this all come down to a dead-easy level, as it seems with this Intel (wow!!) MashMaker!!

Vivienne Westwood has said just yesterday, at the celebration party held in Milan for her 35th anniversary in the fashion industry, that

this is a terrible World, in which anybody thinks anymore: everybody’s watching TV, nobody’s reading or looking for arts, and yet people constantly want to express themselves, but have got nothing inside and nothing interesting to say, they are boring…

This may actually be slightly harsh, but considering Ms Westwood is the least she could have said about the current intellectual bankrupt we are witnessing, still it is nice to sit and wait about the results coming from combination, cross-fertilisation and fusion of different experiences… after all a meticcio is actually stronger than the separate parts…

However, and despite the above, one word of advice (not that I am anybody to take this honour..): as all top DJs could tell you, two good songs do not get mixed nicely together into something worth earing all that easily, superior skills (intelligence) are needed to arbitrate amongst parts to reach a better One.. and skills (…) are in short supply..

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