88 Days

Entries categorized as ‘Society’

The Venice Session (2)

October 20, 2009 · Leave a Comment

Now, this is interesting… PDI Index.. Power Distant Index.. it measures, roughly, the ability of a system to allow those at the lower end of the scale (say in a company..) to comment and disagree the ideas or whatever coming from the top..

Horizontal culture and system, vs verticalism…

  • China more verticalised: 80
  • France, the first in Europe: 68
  • Italy, good second in Europe with 50, and then 40 for the US, 35 for Germany, and the most horizontal society is Israel, 12…

When compared this “index” with the impact of a very horizontal media like the Web.. you do the math, and understand where Internet could either disrupt or die forever..nice food for thoughts, I dare say,..

BTW, numbers quoted by Jacopo Barigazzi, an Italian journalist..

Categories: GeoIdeas · Society · eWorld

The Venice Sessions

October 20, 2009 · Leave a Comment

Sounds like I should go back and write..

Let’s start with the Venice Sessions.. It is a yearly Innovation event, held in Venice (really?? How weird…), sponsored and run by Telecom Italia, the Italian incumbent telecom operator (again.. redundant explanantion!?!?! )… I am now listening to Ahmad Humeid, a Jordan entrepreneur and blogger (http://www.360east.com/)

It is most interesting to notice that the Internet would be one of the preferred channel to improve and foster freedom and innovation, and the work to be done is huge when considering that, for instance, the Arabic version of Wikipedia is still far too small to cater for the needs of more than 600 million Arabic speaker..

Apart from the fact that I thought Arabic speakers were slightly more, but the call for more contents and critical knowledge in the Arabic perimeter is highly interesting…. I have cases to mention in which the attempt to foster innovation in the Arabic world goes via a far to aggressive digestion of “westernised” contents and practices…

Creative Commons, Al Jazeera, Twitter, content production, UGC…all at your disposal to understand and open up your mind..

Nice to be back!! and apologies for having written just few, very trivial words, but heck, before the marathon I have to prepare for the 10 Km and the Half..!!

Categories: For thoughts.. · Society · eWorld

iPhone with x-ray vision???

September 12, 2008 · 2 Comments

There we are again… I promise (not that you were dying for this..) that I will try and keep this blog space kind of alive from the darkness again!!

So, to start with something interesting, here we are… as you all know, Japan is potentially the most interesting country in terms of mobile usage. I am talking about the actual mobile lifestyle that is alive and kicking in the streets of, say, Tokyo, and the amount of attention the mobile world absorb.

Since the early days of DoCoMo and its venture into the territory of the revenue sharing models, Japan has witnessed a plethora of interesting, useful and appealing services flourishing and landing over the mobile handsets Japanese provide not to have farthest than a meter from their hands… mobile in Japan is not simply technology, but a prosthesis..

Having said all of the above, a company called Tonchidot (team of six…) has created what they called Sekai Camera. A “camera” function that, geotagging your location whilst you literally walk around, provides your iPhone with information about the object/item/monument/whatever you are bashing into it at a given moment…

Fine.. at TechCrunch 50 the audience went off the roof, seemingly..

What sounds slightly complex is the geotagging capability, GPS based, into a supermarket.. still, impressive how six people, highly focused and with a vision, are able to stirr attention this way!!
Lovely, back to the garage?!??!???!

There is always hope…

Categories: 2.0 · 2.0 or Something · GeoIdeas · Society · Tokyo!! · lifestyle · technology and us..

I love my books, despite e-books

March 5, 2008 · 4 Comments

Since quite a long time, I have been debating about technology usage, and stressed the fact that, quite often, users can be divided into:

§
§Systematic Users. Those who will immediately dig into the new features, swapping massively from legacy technology / social interactions.
§Critical Users. Those who will approach new features as a potential alternative to fit into a consolidated pattern of legacy technology / social interaction.
Now, that actually applies to books, as it seems from this survey. It is sometimes incredible how fundamental aspects of a consumer experience, intangibles, social history and current demographic evolutions are skimmed over by tech marketeers.. a book is not only a repository of information, it is not only a waste of a piece of a rainforest (albeit it is somewhat an usage of an otherwise scarce commodity such as, yep, a forest tree..)(ok, some editors may recycle, appreciate that..), a book is a personal, full-bodied, complex experience that, nevermind what, can be rendered by the most advanced of eText book reader…
You enjoy stepping into a bookstore, browse the shelves, look at covers and wander what’s inside, you weight the colors, loose yourself in that maelstrom of printed words and weird characters..then, later, your listening to the crisp noise of the turning of the first page is something close to meditation, and the smell…
It is not just digesting information, is a tactile, multisensorial experience about someone else’s dreams. Then, clearly, I may accomodate some tech into my personal library, but alongside, very purposely, targeted, whatever.. BUT, nevermind the eBooks, do not touch my collection of worn-down paperbacks and hard covers!! Could kill..

Categories: For thoughts.. · Society · eWorld · mankind

IMF estimates, the economy and that stuff..politics…

January 30, 2008 · Leave a Comment

The new IMF estimates about the economic condition on a global scale are telling a story where the word “recession” may not be explicitly mentioned, but “subprime crisis” makes the headlines.

Overall, there is a contraction of 0.3%, from a former 4.4% growth rate to the actual 4.1% (and a 4.9% in 2007…), given the impact of the crisis from the “Gekko” dashboard to the real economy. The US economy, unsurprisingly enough, bears the premium of a further reduction, -0.4% over the latest forecast, to a mere 1.5% of, say, organic growth, which will be coupled with some “spill-over” from 2007 to rise the US economy by2.2%.

Europe will be massively hit by the crisis, considering a reduction from Autumn’s forecast by 0.5 percentage points, an overall 1.6%, and a sliding off path more marked during the last quarter (same thing apply to the US, for consistency purposes!!). China and all emerging markets will slow down a bit, the Dragon will slip back from an initial 11.4% to a current 10%, allowing some overheating pressure over the economy to ease, but more notably the African countries will augment their positive impact on a global scale, posting a nice 7% growth, one percentage point above 2007 results. We saw that coming, supported also by Far East investments and “petro-dollars”. However, the IMF notes that

the deteriorating economic conditions could exacerbate pressures on major financial institutions that have already suffered big losses from the subprime crisis.

A nice warning, but quite off-timing I dare say… we are all wandering what actually is the work done to align risk management practices to the Basel 2 requirements..

Still.. if we apply what happened in the US, and the potential spillover of the subprime crisis to the credit environment (potential??? The Amex results yesterday – 10% decline in net income and some “$438m set aside to cover bad loans” stated the Financial Times) are chanting that story for a supposed above-par marketplace, nevermind the rest…) is it possible that another financial black hole may open up in East Europe??

Quite interestingly, the current Italian political turmoil, according to the IMF, should not affect the overall performance, set over a “healthy” path and stressing that all political conditions are “a worry” but all forecast are made on a pure economic evaluation… as if the two aspect, in a modern ans systemic socio-economic ecosystem, are totally separated and with no area of cross-over and influence!!!

It is so incredibly short-sighted not to consider the “system” as the real ruler of all human interactions and the main pillar for a viable and “effective” future… we may need to see a shift in global power and importance towards the East and the South of the World before realising we have missed a chance..

OK, stepping into far too complicated realms to be addressed in a short blog post, yet if anybody is at all interested I am more than happy to take it to an higher level!!!!

Categories: Biz wanderings · For thoughts.. · GeoIdeas · Society

Davos 2008 opening day…

January 23, 2008 · Leave a Comment

Today is the opening day of the annual Davos Economic Forum, and the scenario is hard to forget: first of all, a magnificent and perfectly winterly landscape, a tad spoiled by a significant global financial shake off, a ever so complicated balance between the East and the West of the World, a tactical shift of business confidence from developed markets actors to the rampant ones, notably India, China, Russia, Mexico.. also I would add there is the awaiting of Bush’s closing act and the stabilisation of the Persian area, the growing interest in ripping out part of Sub-Saharan Africa from famine and foster a new markeplace (with Chinese and Arabic money, perhaps?!?), the role Europe will take over the global chessboard, given its internal extreme differences, both in economic and political terms and an invisible parallel divides North and South as never before, I would argue..

Climate changes, financial turmoil, political unrest, the ingredients are ready to build up a spectacular first course.. or the perfect storm, this depending on the intelligence and social responsibility level all the top guns in Davos will show…

Let’s hope for the best…

Categories: For thoughts.. · GeoIdeas · Society

How social are you?? Fast enough??

January 14, 2008 · Leave a Comment

I have started my blogging experience a little short of a year ago, and I have to admit it has been rewarding and challenging, fun and worrisome, but most of all it has been like a long, unplanned backpacking trip along the roads of social evolution and global changes! And, should you be so nice to have read me all along this time, it is a bless for a curious being the like of myself..

I have started this personal journey when MySpace was one of the coolest place to be in, SecondLife was supposed to position as the next big thing for human interaction and business ventures, one year ago there were articles about how cool is blogging about, the entire 2.0 was an humongous affair encompassing and including the whole of mankind and any aspect derived from it (almost, say…).

Then, I went on holiday in Tanzania, Zanzibar to be precise, and spent a whole week without even thinking about wearing shoes, my feet gorging on white and warm sand and more white and warm sand, my skin crackling into the African sun..let alone considering the World stressed about whether being 1.0 or 2.0 or x.0 at all…

I stepped into a plane, packed full with over-talkative holiday village goers, and slowly but surely I hit the -2° in Milan… a night sleep, on it was the PC the morning after and here it is…

MySpace has been dubbed as “uncool”, nevermind the overall results (incidentally, this drop in page views I saw it first mentioned here, dating back Sept. 11th.. ouch…), SecondLife seems to have trouble in mocking the real world as someone was hoping it would have done (silly, silly, silly!!!), recently the most “real” stuff, money, has been quite regulated and there is no longer that “be there, be rich” sort of approach (something along the lines of the first appearance of the Web in our daily existence back in, say, ‘95), and most of all there is no longer such ranting about “2.0″….

More importantly, CES in Las Vegas has finally completed the transition to a “business-determined” social ecosystem to a “consumer-driven” fabric… I read endless analysis concentrating on how the corporate environment has to mimic the private users dynamics, how important is to accomodate users’ needs, also in technology terms, as to foster a superior working environment, tailored and geared to make the most of each individual working style and “social graph”….

Now, this is the next one you will be pestered about in the coming months: SOCIAL GRAPH.

Six degree of separation, networks, nodes and hubs, this is all making the news, together with complexity theory and chaos.. finally someone have made the point: interconnecting more than a billion people is not as simple as plugging a PC into the socket.. it is a matter of re-defining the social canvass, it is a matter of managing a life of endless information streaming across the planet, it is about one, large, living organism… quite a long time ago I posted about what I called LITO, Living Information Technology Organism.. we may all want to go back and study evolutionary theories instead that SecondLife for Dummies…

Welcome back, I hope a marvellous 2008 for all of you!!! It will be a nice ride, stay tuned!!

Categories: 2.0 · 2.0 or Something · For thoughts.. · Society · eWorld · mankind · technology and us..

Google..MyStuff, RE<C, maps… the Fantastic Duo wants to save our lives!?!?!

November 28, 2007 · Leave a Comment

In Mountain View it seems that saving the World is currently taking a whole new meaning and a boost.. Google declares its intention to launch a “green” initiative, called RE<C or “Renewable Energies cheaper than Coal”, which should be supported by spending “hundreds of millions of dollars” to hire engineers and experts to study the issue and find a likely solution, first and foremost to cut down the company internal energy bill and, how kind, to distribute the amassed knowledge to the rest of the “common people”..

Furthermore, it is today’s news that the company is planning to launch a service called My Stuff (courtesy of Corriere della Sera and Wall Street Journal), which basically is a remote archiving capability, pretty much like the Yahoo service, but with easier access dynamics and, arguably, a significant amount of free space. Access to My Stuff should be allowed to any user terminal, from desktop to mobile phones and PDA, provided there is an Internet connection at hand, whether this will be supported by Wi Fi, cellular 3G networks (UMTS or HSDPA) is not further specified. Clearly, the service itself is a nice add, there may be issues on how to handle data privacy and compliance to different country regulations, also the Web connectivity is a plus and a drawback (poor coverage in some areas, connection that may go down, no connection at all – e.g. on airplanes – but I trust those issues have been or will be tackled accordingly. Personally, if I want to have infos always with me, I may want to use a multi gigabyte pen-drive, or a SD card, again it depends on the planned usage of the data…

Are those Google chaps going a bit too far, or really we may end up having a small, real small bunch of ICT players, a sort of super power-houses to serve us all???

I still have a Moleskine in my drawer with the most sensitive infos…

Categories: Biz wanderings · For thoughts.. · Society · technology and us..

Call me six feet under!!!! Milan tube network cellular coverage is starting, just in time for the Expo 2015??

November 21, 2007 · Leave a Comment

Mobile comms are such a great stuff, ever-changing, sooooo cooooool.. you can be connected with the rest of the World, either yours or the outer one, anytime, anywhere… hang on a sec… up until today, there was a place where you could have been safe from being pestered, a place that was able to act as the perfect excuse for all your pressing people and their calls: the tube!!! Six feet under got a new, beautiful meaning, an oasis of peace and tranquility..

Today, busy-bee Milan town centre boasts the first cellular coverage of its tube network, albeit between two fairly trafficked station, but a nice starting point for the coverage of the entire system, just in time to boast that achievement as a “must have” looking forward to the Expo 2015 candidature (Smirne won’t have it, I bet!!!!!!!!!!!).

As stated, today it is possible to call, text message and browse the Web using up to UMTS connectivity, whilst HSDPA should be available by the end of December at 1.8Mbps to rise up to 3.6Mbps within the first few months of 2008.

Pretty nice, huh????!??! Now I believe there should be some public courses on “using your mobile in the Tube” etiquette… by the way, in Tokyo it is clearly marked not to bother other passengers with your silly calls..so, most Japanese tube commuters go for mobile Internet at full blast!!! Or, in case of pretty impolite fellow travelers, you may want to use a portable cell jammer (sample here!!!!!)…

You never know..

Categories: Society · lifestyle · technology and us..

Please, would you Kindle drop down that book??

November 19, 2007 · Leave a Comment

Technology is, clearly, a never-ending race or, as someone put it nicely, “Technology is anything that wasn’t around when you were born” (yep, Alan Kay, to be precise..), so it seems unavoidable that someone will try (again) to invent, re-invent or envision a bit-and-byte device to substitute all those heavy, environmental unfriendly, space-wasting and, heck, dust collectors called books!!!!! When that innovation-evolution-revolution comes from the very company that made the book itself one of the most rewarding business items on the Planet, an appropriate and bias-free thought is due. Bezos and his Amazon announces the creation and launch of Kindle, the ultimate reading machine..

First, a reading on Newsweek for the “Bezos’ pensiero“, aka his philosophy and the fundamentals behind this tech launch.. I let you go over the detail and the tech specification of the object (notably a sleek, whitish piece of tech… anyone??!?!?), whilst I would like to focus on a couple of remarks.

It has been made a comparison between the digitisation of other media, such as music and video, and for argument’ sake I may question that music went from a vinyl-based experience, enhanced through the years via superior playing and sound amplification capability, to a CD-based reproduction and lately to the full digital mp3 (and Bros..). Vinyl and CD has got roughly the same “playing liturgy”, whilst the mp3 family goes back to replicate and enhance the “walkman” style (a walkable substitute of vinyl via cassettes..), gaining in music storage space / handling and output quality. Bottom line: the acts, the experience of the user was similar to the ol’ days, gains were mainly in space, music library “management”, and quality of output. Then, if in a rainy and cold day you put on a vinyl of Nina Simone or the digitalised version of it, pretty much the same (someone would argue vinyls were more “alive” than the perfection of CDs..). Video goes pretty much along the same lines, better picture, easy storage and management, and the rest.. experience is again fairly similar in its inner procedures, the actual liturgy!

Now, the book… could we say it is an entirely different matter??? You do your thinking, but I believe there are more “senses” involved to make the experience invaluable, the liturgy about reading a book and using an eBook is to me entirely different. One point to the book to this one.

On the other hand, as posted in other occasions, it is not a matter of being a “systematic” user of the new Kindle, but rather finding the own critical way of putting it into our personal technology mix. Do you love to read your Chatwin novels but simply browse and use business books??? Is it great for you to have all those quantum mechanics reference texts in the backpack but you are not the size of a Canadian lumberjack?? There you go.. Kindle does the trick!!

Let me put it in a different way… today Milan has got a wintery set up, sky is grey and kind of rainy, it is cold.. I would love to sit in a comfy armchair, a superb cup of coffee to sip and a nice BOOK to read… now, incidentally I am at work, I have to prepare a presentation to deliver with my speech at the School of Business Administration in Turin, it is about Digital Ecosystems and Professional Networks, I may want to read a few things and would love to go and SEARCH on my Kindle about, say, “metaverse” and “business”… I can browse and access to knowledge, I could potentially link together the power of Internet (reference, information..) with the batch-approach to info-digestion a “kindle” would provide: I find, buy and read when needed, off-line.. cool..

Experience is something complex and multifaceted, we live multi-experience lifestyles, and it would be utterly restrictive to believe there won’t be differences anymore in one’s daily activities… there will be a time for a book, there will be also a time for Kindle, for some those will converge and melt into something new, for others there will always be two separate and rewarding experience nonetheless.

Difference and divergence still make the difference, after all, every innovation stems out from someone diverging from status quo…

UPDATE: you may want to browse through this “live performance”… and do not forget to click and jump to the Amazon site, there is the new born baby in all its glory!!!!

Categories: 2.0 · 2.0 or Something · For thoughts.. · Society · eWorld · technology and us..

Twitter, low expectations and “being critical”!!

October 24, 2007 · Leave a Comment

Again.  Another social phenomena. Twitter is making the press in a more pressing manner than before.

Which I do not mind, but it all seems like adding to that disease I once called “cyber-inadequacy”. You’re not twittering???!?!? How sad could your life be??? Small circle of friends??? No friends whatsoever??? Meanwhile, I am enjoying my lifetime  three friends hanging around the Mediterranean with the newly bought 39-feet Azimuth one of the above decided to get to reward himself, nevermind someone with a weird nick lost somewhere…

Still, it is interesting to notice that someone pointed out as, for this new born communication arena, you may have a sort of a batch approach, a lower expectation level, an on-off style. Something like  I AM NOT ALWAYS CONNECTED!!!!!!!!!!! TO YOU AT LEAST!!!! Which I believe is pretty much a revolutionary and almost blasphemous thought. Nonetheless, I love it!!!

This is the first hint, the initial sparkle, the subtle rise of the “power of disconnection” we spoke in an earlier post, it is about being a “critical” user of technology..

Nice one, we get back some room  for ourselves, not to be shared necessarily with the rest of the Planet, and most interestingly we should not feel guilty about!!!!!

Categories: 2.0 · 2.0 or Something · Society · eWorld · lifestyle

IMF crucifies IT, the source of all evil!!

October 24, 2007 · Leave a Comment

So much for the evolution of society towards a tech-aware, 2.0, whatever eSociety.. the IMF, in its World Economic Outlook 2007, stated that Information Technology and its ecosystem are the fundamental cause of World’s inequality (here an excerpt..).

There is here an interesting (!!!) theory about globalisation, free trade, financial flows (Foreign Direct Investments) and technology. In short, but you may want to go into deeper details here, PDF version) it is stated that globalisation is, overall, reducing inequality due to a diverse effect combination of free trade (which is a positive impulse to evolution) and a rather not-so-positive FDI (which eliminate some diversities albeit augmenting some turbulence in the countries originating the FDI flows). The reduction in inequality should be better translated into an income rise amongst the (once??!?!? please..) poorer part of the World population, whereas inequality is, whoops, actually rising due to … technology!!

Lots of articles and commentaries have addressed the issue, from Financial Times to The Register, and yet I believe nobody has ultimately pointed out a major factor: technology divide may be a more likely suspect, a better one than tech itself.

FDI flows go to countries that, for a number of reasons, are more attractive than others to investors, and unfortunately this fact cannot fully exploit a real, global organisation of production, wealth, innovation, evolution. China and India are attracting a severely different level of FDI, both in terms of origin (around 60% of Chinese FDI comes from what has being called its “diaspora”, and investments are capital intensive and with – relative – low tech level, 70% of Indian FDI measure comes from Western countries and includes a strong level of technology transfer – courtesy of S. Majumber on The Hindu Business Line on IFM data) and, again, usage: Chinese production vs. Indian services. First point: is the country economic and social development plan that drives inequality within the country, not really the FDI or the technology.

Tech is a first and foremost a fabric, a neural system upon which building up, is an energy source enabling further advances. If this energy is “held in hostage” by a small fraction of any given country, it is not a tech “genetic” fault, isn’t it? Extend this at macro-geographic level and it may still apply.

The actual chasm between deployment and usage of tech resources determines the inadequacy of a given country system to compete in a given “scenario”. What it should be important to notice is the fact that there are multiple scenarios to fit in, and the combination of all scenarios are making up the “global wealth”. Therefore, as far as providing “living energy” for the Planet (since we are talking about globalisation..) is the main task, we all need a China (with less pollution maybe??) and we need an India. We need tech and we need plough. Question is about how to rightly value both.

Capital flows are not actually designed to improve a country systemic wealth, or a macro-geography systemic advance, but generally serve the purpose of few “actors”, and capital moves around to foster any potential mid term return. To ignite technology in a system is the easiest way to foster a mid term return, it is like a steroid cure for the weakest, that seldom conduct to long term gains if the cure is not supported by a targeted and systemic distribution of the new “booster”. Again, it is about the divide and not the tech itself.

Someone, guess it is the FT columnist, argues that on a global scale inequality is certainly shrinking, I am questioning whether this is a statistical statement, which clearly encompass a massive rise of rich limited portions of a country population and a significantly larger grouping still feeding the former with brute manpower….

And on we could go… bottom line is there still are three, if not four “planet Earth” on the same celestial object we all inhabit and whether there are rich or poor nations and people it is not because of technology, which ultimately the human race has developed and still control, but it is about the stronger against the weaker, it is about profit and power, not about bytes and IT services.

Plauto, a latin author of III century B.C, gave us “homo homini lupus”, which Hobbes transformed in a castle of thinking, and Shakespeare, in his Julius Caesar, made Cassius pronouncing “The fault, dear Brutus, is not in our stars, but in ourselves, that we are underlings.”

Have a thought.

Categories: Society · mankind · technology and us..

Loopt and your whereabouts on display.. why???

October 23, 2007 · Leave a Comment

I have been reading an article, courtesy of the Italian “Corriere della Sera”, about the advent of GPS based localisation services in USA, nothing new to be honest, and the consequent ramp up within the youngsters.. for a mere $2.99 a month, everybody connected to services from Loopt and Helio Buddy Beacon may actually be seen and found over a GPS-enabled map… OK, fair enough, you do have the possibility (how kind..) to decide who can map you down (try and say “no” to your wife/husband or girl/boyfriend..) but nonetheless other “someone” will always know your whereabouts…

How hard will it be to ask and answer to the question “Where the …. are you???”. Not too long since the power of disconnection will hit the roads..trust me!!!

Categories: Society · eWorld · technology and us..

Hang around and work in Japan!!

October 22, 2007 · Leave a Comment

Creativity is such an overrated word these days, but sometimes it is more than applicable to everyday’s touch of genius.. This is, roughly, the situation (courtesy of Joy Ito): youngsters in Japan have become some sort of hang-around-and-see-what-happen group, with very little inclination in sorting our their lives and hunt for the proper job, standard life.. the World is mutating so fast, life is a big swirl of occurrences and possibilities and, as the drunken man leaning on a lamp post with his home key in the hand and “if the world is swirling sooo fast, sooner or later my home will pass from here”, they wait and see, doing almost nothing.

So, some businesses may have trouble in finding a decent workforce, or even a workforce altogether… so, the sparkle of genius comes in.. you may know this already, I did not (cannot have a God-like, all-embracing knowledge.. can I???), but here it comes Otetsudai Networks (if you have any Japanese language skill click here)!!!!

The “thingy”, run by Mr Sunagawa, basically puts together demand and offer, nothing new, here but, wait..

Say you need someone to help out your car-wash given the recent sandy rain..you hit ON, in which you put down your request (someone to help washing cars for four hours….), people that are connected (subscribed) to ON will actually see you ads, and will apply to the “position”, if they want, if they need some cash, if they have some spare time, if, if, if…. Now the icing on the cake.. people will be on GPS, thus will see and will let you see the entire picture: where is the job, how far from my position, and for you how many people applied, how far they are and which sort of experience they may have…(in washing cars, yep, you know..). This “referral” is actually applied also to the job advertiser (how good the owner-manager is, the pay, the actual workplace…).

You choose the right chap/lady, and there you are, problem sorted for the car-wash and some cash changes hands, allowing the kiddie to spend it, and having it circulating, and so, and then, and the rest…

Why it is interesting?? Clearly it makes the most of the tech available: mobile networks, GPS, some Web 2.0 features (mashing up sites with location-aware information), the amazing array of mobile devices scattered allover the place (and people living in full symbioses with them..ring any bell, Italy???), but most importantly it is designed after analysing in full details a young tribe that is populating a modern city, the service has leveraged a modification of the social canvass to deliver a win-win solution for all parties involved. Most effective I dare say, and without starting a social debate on temporary jobbing, the condition of the youngest in large urban conglomerates and blah blah, but solving a rather simple equation: problem, solution (in this case good enough..). Add to the recipe some flexible work regulation (I believe..), and above all acceptance of social changes and there you are, a modern city-society problem solving activity. No questioning on whether this is good or bad, and furthermore that is private and not governative (who cares…), if it solves a problem or augment recrudescence, I am just stressing the effectiveness of social and urban tribes analysis. With very little talk on innovation, evolution, case studies, round tables and so forth.. it has been simply done.

Would like to see it happen closer to home..

Categories: 2.0 · 2.0 or Something · Biz wanderings · Society · Tokyo!! · eWorld · technology and us..

MySpace loud voice will be heard above the Sky(pe)!!

October 17, 2007 · 2 Comments

The very concept of value got an entirely different meaning since the planetary explosion of the Internet phenomena, insofar “value” was increasingly linked to “users” or, more disgustingly put, “eye balls”. Then came the day in which the old World ruler, Money, claimed back its throne and there it was, the Internet bubble….

Slowly but surely, the old remnants of the Internet started to morph and mesh, evolve, develop into new, unprecedentedly seen permutations and those are called the Web 2.0 days, in which the concept of value, again, moved towards more alluring shores, Community and Social Network (again an elegant permutation of “eye balls” to some). This being the present era, it is quite understandable that champions arise and fall, alliances are made and demolished.. and in this context the once-independent Skype, the ever-so-famous “open communication” platform, was bought by the other ever-so-famous eBay, the everyone’s favorite auction site, in the attempt to breed a super-champion (as if we were talking about Varenne…). The attempt failed.

But persistence is a quality not to be overlooked and there we are, another super-breeding exercise on the run: Skype and MySpace, another ever-so-famous social networking site, are somewhat beginning the preliminaries..

This could make some sense, since both companies are involved in the communication arena with a “social” flair.. minor hiccups are found in the presently not so strong (as before) market positioning of both, once the undisputed rulers today are at the most part of an oligarchy..

Whether the voice capability added (going to be added..) to MySpace will revamp the social site, which has experienced a significant drop in visits, pageviews (-20%!!), and a bunch of other variables (data from Compete, August 07 vs. July07…), and more importantly whether users will like to add another way of communicating (also considering that, as it seems from other Compete analysis, MySpace users tend to stick with the site or eventually to drop off altogether and move away – possibly from the social networking two big contenders, the other one being Facebook?!?!?!) .. is it something like the incoming diatribe between convergence-divergence, in this case meaning “I will use the appropriate communication medium (and intensity) according to the people I am interacting with??”. MySpace’s fundamentals were about profiles, bits of digital life gathered for others to see, and with a sort of near real time communication.. if that has to be enhanced by adding voice to the mix I found it quite debatable. Then again, I trust someone have been playing quite thoroughly with the Web tribes concepts…

PS So, why not adding voice capability to avatars, and the possibility to run a sort of “avatar multi-conference” as to interact with several other “Us”??!??! ;) Endless possibility, but heck, do not beat the drums too early!!!

Categories: 2.0 · 2.0 or Something · Society · eWorld · technology and us..

Wii rules!! Nintendo got up on blue chip ranking!!

October 16, 2007 · Leave a Comment

Some posts ago, we discussed over the impact of the different gaming experience Wii was bringing in the marketplace.. now that experience translated in a shower of dollar (yen..) for Nintendo. The company, as presented, surpassed the 10 trillion yen mark (how many “zeros” in a trillion!?!?!?!), thus becoming the third in market capitalisation at the Japanese stock exchange, joining the Toyota-Mitsubishi UFJ couple in a elitist club of the “amazingly large companies”…

Now, and considering that those numbers are 80% above Sony’s, as stated, we should appreciate that attention economy, users’ tribes and experience are somewhat fairly fundamental keywords for effective World domination… that provided you are able to discount the “innovation” factor and have build up a nice and smooth self-reinforcing product upgrade strategy.. than, there is something else that comes into play, called “retaliation strategy” which is a factor few managers I have met are able to factor into their cunning plans..

Christmas is approaching, more to come I believe!!!

Categories: Society · lifestyle · technology and us..

Second Life wired to your real brain…

October 16, 2007 · Leave a Comment

.. or, at least, what is left of it after having played for such a long time with all the VWs, MMPORG, videogames and Co’s since you were a toddler.

Still, this is what some Japanese researchers of the Keio University Biomedical Engineering Laboratory are currently perfecting. The entire idea is to “connect” the brain waves produced by the very thought of, say, moving around SL, to a BCI (Brain to Computer Interface) which will make the most of your EEG and will have you fly and hover around sims.

As usual, most of these “strange” applications are designed to allow people with some sort of disabilities to interact with a wider range of possibilities and to, partially, overcome some hurdles they may experience. Yet, this opens up some nice “futurology” exercises to accomplish…

Categories: Society · eWorld · mankind

Wi Fi in the Park, and Milan goes on air..

October 10, 2007 · 2 Comments

You all know that I am not staggeringly in love with Milan, which I believe is somewhat living and pretending way above its current status of second-tier European city, however, “render unto Caesar the things which are Caesar’s” and there we are.. there is, for the not-in-the-know, a lovely park in the middle of the city, Parco Sempione, which should actually be considered as the local version of NY Central Park or London’s Hyde Park (sort of..), and it is packed full with the usual fauna of joggers, mums with going-to-be-famous babies, some execs and other city parks’ paraphernalia. The whole community will enjoy the beauty of Wi Fi connection across the park!! Well, most of the park…

There is a “strategically positioned” antenna over the Torre Branca, sort of in the middle of the park, and some smaller antennas in four other location. The tricky part is the access, which is actually going via a “card” that the WiFi surfer should collect in dedicated “outlets” nearby the antennas (as the Corriere della Sera points out), and the card will guarantee access for three hours to be spent throughout the day. The card is free, seemingly for now…. Ah, forgot, to get the card you have to leave your full name, no nicknames allowed :-) , and an identity document number.

Now, that is particularly ludicrous, even for an over-rated city like Milan. Could you actually think about how to complicate something that should be “free” in the first place a tad more???? Why do I have to give out all those info??? To protect who from what?? Do come along….

The nice thing is that the local “assessore” (someone in charge something, at municipality level) for the urban layout stated “the parks are our top priority” when considering the Wi Fi implementation, and the very chap claims “so that we will allure a larger number of people to go about the park to study and work” as if I rather be stuck in the office if I had not my boss checking for my whereabouts.. rubbish, utter rubbish and sounds very much like “parrot talking”…

And yet the entire plan, which entails the coverage of the urban territory by 2009, via more than 4,000 access points, is a nice step forward to the fuellest coverage to be available by 2015 for the “Expo” to be held in Milan. It is interesting, it is a nice way of pushing forward a city that may have lots to offer to residents and tourists alike, but the feeling is, again, that Milan is playing like it were a much larger and much more important city. And it is playing way too bad!!!

It has already been mentioned a “feasibility study” to be prepared in collaboration with the local Polytechnic, which I trust would lead to proving the project will have massive returns for the parties involved.. when, not too long ago, the city of San Francisco (!!!!) had some trouble justifying its project of Wi Fi cabling… SF, at the very heart of the tech evolution!!!

Guess if that rings any bell ….

In the meanwhile, it has already been stated that the wireless coverage of the city will not be free for surfers, and furthermore there will be a public tender to award the project… that would allow an immediate cash back into some pockets, with very little creative effort.. so, nevermind people would eventually pay for some contents, nevermind the fact that the municipality could use the widespread capability of being in touch with a range of potential “customers” via laptop or, increasingly, mobile devices to push for entertainment offers (info, tickets, discounts, coupons…) that may create a flow of activity and opportunities for a plethora of commercial actors (which would pay, say, for advertising… isn’t that the model of all the top flying Web companies today???)… and you could go a long way along these lines… why on Earth hindering the overall uptake of such a nice opportunity just to make money the easy (potentially) way??? That’s silly… (for the project itself, not for the pockets that may benefit from sheer stupidity..)

So, the overall idea of “virtual streets” in Milan along the old, real ones comes to a price.. for the users to pay… guess most of the people will keep on browsing the nice cafes and shops in the Triangolo della Moda and will be oblivious of Wi Fi.. apart from the typical Milanese posers, but that is another story..

PS By the way, if the municipality wanted to measure the citizens’ satisfaction for such a service, first should have not bother everyone with that data collection via crucis, and secondly, should have potentially launched the project not at the very doorstep of the autumn rainy season and winter cold… talking about stupidity…

Categories: 2.0 · 2.0 or Something · Biz wanderings · Society · eWorld · lifestyle · technology and us..

Our world in 3D

October 9, 2007 · Leave a Comment

I have already mentioned that, as of today, VWs are a superb 3D communication medium, and as such should be considered. Today, the 3D capabilities of VWs have been (seemingly) extended in a massive and very powerful way. Multiverse Networks, a company based in Mountain View (must be the air in that place…), will deliver a “platform” to create virtual environments  based on Google’s 3D Warehouse and G-Earth captures. The ultimate mashup so far…

The possibilities are endless, I believe. Certainly the entertainment industry and online gaming may produce some nice outcomes, but also the open source community could have a massive go at it and, why not, challenge some of the largest gaming companies on one or two titles, particularly when development will take the form of a “wiki” work, with everyone contributing with own’s ideas and stuff from the media scrap book in drive E: …

Also, that would open up a playground for the tourist industry, allowing anyone to experience a place without necessarily being there (that would be a tremendous interactive brochure, wouldn’t it?)..now, since the tech running in the background is currently set to support just a thousand of concurrent users, that would possibly cater for a premium experience for some “already alive” VWs… and what about a boost to the eCommerce and eBusiness industry??

And more to come..

Now, the overall feeling is… JUST GIVE ME A SEC!!!!!!!!! It is absolutely incredible the pace evolution has taken, and the immense wealth of opportunities, ideas, projects, technology that can be combined to create something that was not even remotely there a month ago. The extreme power of the so-called Web 2.0 is simply this: put together things and allow people to play with it, and put together those new things and allow people to play with it, and put together those new things and allow people to play with it… a creative “nuclear” reaction set to blow the established and know territories away. In which way, form and intensity is yet to be understood, if it ever will.

Yesterday we were pointing out that relying on numbers when working at the edge of chaos may actually prove somewhat useless, or at least partial… 24hrs after that, I repeat that the most important asset you may boast when analysing such a mutating scenario is a superior connection between your right and left brain hemispheres, since our parallel processing capabilities are constantly challenged. Someone could call that “an open mind”..

However, enjoy the show!

Categories: 2.0 · 2.0 or Something · Society · eWorld

Virtual worlds and the gold rush..

October 4, 2007 · Leave a Comment

Long time ago, my mum bought for an unknown reason a book titled The Sword of Shannara. Admittingly, I had not read any fantasy before that one (no, not even the Lord of the Rings..), but I quite fell for the plot, the adventure, the…everything.. and I thought what an amazing movie that would be, or what a smashing game it could become..

I sometimes believe that quite a lot of our inventions, creations, and to some extent evolutionary endeavors come from the way we grew with our dreams, what we wanted to do and what we liked when we were free to play.. thus I like to think that the current hype and the explosion of the virtual world frenzy could also stem out of other than business opportunities.. it is like traveling in spaces and realms made by our imagination, and more interestingly composed by the dreams of hundreds of thousands of people like us..

The child in us is constantly in charge..

Then, incidentally, dreams are valued for what they are, the food for anyone’s soul, and thus monetise that is quite an easy and most interesting task.. in the recent times the VW environment has gained traction and a wealth of venture capitalists have decided to inject fresh capital into the dream theatre, according to Virtual Worlds Management that amounted to an hefty $1billion.. more on that here..

Given that there is no philanthropy involved, I have to assume the entire operation yields some sort of return (apart from cashing the venture capital by the VW owner..) .. ads??? No way, we have already discussed about the potential fallout of extensive ads campaign into originally-free worlds..eBiz? Perhaps, but not in the immediate future, again for the very reason the VW existed in the first place, connection amongst dreamers, and thus very little inclination in spending frenzy here..(maybe at a later stage..). So, where’s the beef? Lateral return? As in brand equity, standing, fit or anything intangible?? That would actually make some sort of sense, since you may operate in an “intangible” world…

Discussion open, in the meanwhile dream on!!!

UPDATE: and, to put it straight, investments in VW should also leverage something like this Metaverse Market Index, due to be launched at the San Jose convention, October 10th … gosh…

Categories: 2.0 · 2.0 or Something · Biz wanderings · For thoughts.. · Society · eWorld · mankind

Facebook and how to spoil a piazza…

October 1, 2007 · Leave a Comment

It seems that today there are two types of frenzy within the business community, either to conquer the outer space or to get hold of a worldwide renown social site… now it is Facebook that makes the press!!

Both may actually signify that “the World is not enough” (I have to stop watchin’ telly…) and there is a dare need to discover new frontiers .. where to place ads, maybe???!??!?!

The valuation Microsoft is currently placing on each and every couple of eyeballs in FB is around 66$, which is significantly higher to the 11$ paid for MySpace’s eyeballs… it seems that users do not really love to be considered “eyeballs” and thus MySpace performances have been going slightly down, as the Italian “La Repubblica” pinpoints, or at least are shadowed by those of the going-to-be-acquired Facebook (541% growth in UK vs. 20%..). Google, incidentally, is part of the race…

However, point is: would it possibly be that the fame of a social network in the business community may become inversely proportional to its resilience within the Web community itself???

Are we still perceiving that the entrance of a revenue-driven behemoth is hindering freedom altogether???

After all, why on Earth Mark Zuckerberg would like to impose or push anything to his beloved audience?? For no reason whatsoever, insofar that would be a risky move and prone to, well, spoil the fun of it all and slightly piss .. sorry, upset customers.. that is exactly why he is cleverly cashing in and selling the whole thing off to someone that will transform a free space into a massive billboard.. or something along the line..

In the meanwhile, waiting for an easy way to move one’s identity around (see other posts..) we will browse around to find the perfect hangout, that lovely place without ads, silly people showing off fake boobs or six-packs, in an attempt to be the next Web-phenomena, and without tens of thousands of friends we do not know anything about!!

Categories: 2.0 · 2.0 or Something · Society · eWorld · technology and us..

Italian eGovernment.. that’s virtualisation of Nothing!!!!

September 26, 2007 · Leave a Comment

During the past few weeks….during the past few months… ok, fine, during the past few years Italy has been struggling in building up a decent Government infrastructure.. we’ve had it all, thieves, convicted ministries, leaders acting like stand-up comedians at international meetings, singing prime ministers, the whole lot of absurdities.. This was coupled by an appalling public finance management, the disappearance of billions of Euros into someone’s pocket and so forth.. it is impossible to follow it, let alone report it in a post so follow my advice, should you have a burning desire to know this circus and if you are really fitted with strong guts, and go for books such as “La Casta”….

However, in this sort of third world (please, no offense to the third world countries, utmost respect!) mess, Italian rulers have been so barefaced as to foster eGovernment initiatives.. needless to say you should have a Government as such before even remotely trying to apply any sort of virtualisation to it, but nevermind..

Another Italian miracle was accomplished swiftly, since the latest Cap Gemini report states Italy is at around mid-ranking in the eGov evaluation score, and is above par (82% vs. an average of 75%) in overall quality of the services available. (Note: this is not a miracle at all, but, hey, that’s all we have got on the menu these days…)

That is something the entire nation was actually waiting to know (as if…), now it seems Italians would also like to understand whether this immense wealth of technology and cyber-functionalities are able to find something like 98 billion Euros missing (vanished, evaporated really..) from the taxation of gaming machines (aka video pokers and so forth…) across the country… that is a nice amount of money, considering that the latest “Legge Finanziaria” (the sort of yearly set of financial and fiscal measures and activities…) wasn’t remotely close to half of that amount and it made the entire nation shivers in terror for starvation and missing holidays….. the 2008 “Finanziaria” is about 12 billion, as it has been reported, that makes 1/8 (rounded..) of the due amount… you find the money, Italy would happil y trail around for, say, the next five years??? An entire legislature??? wow…

We were such a grand country…damn..

Categories: For thoughts.. · Oh just forget it! · Society · technology and us..

I am all in one piece.. I mean in one place!!

September 19, 2007 · 3 Comments

You know, since quite a long time we have all followed the latest “virtual” hype, and today our cyber identity is fragmented and scattered in zillion of different places..

This would be a case for a good psycho therapy, needless to say virtual,  but instead of lying down somewhere in SL and telling a flurry how complicated and desperate was our childhood (nevermind our adult life, to come to that…), someone actually thought about gathering all our remains into one place, which was basically sort of “pre-Web 2.0 BigBang” kind of status…

Some months ago I believe it was IBM going about a cyber passport (sort of) to go and byte-jumping across virtual immensities to experience different worlds whilst maintaining our electro-personality (or virtual projection of real-life personality, as some studies do actually argument..), then someone cristallised all that in the nicer idea of “aggregate lifestreams”… here is a nice compendium of thinkings… (oldish post of Steve Rubel but kind of OK to read..)

Quite clearly, being our personality a kaleidoscope of emotions and interests, it is unlikely we can satisfy our curiosity all in one place (otherwise any marriages would really last forever!!!) whilst, on the other hand, it is quite disturbing to think about our entire time spent in chasing the update of “n” contacts, profiles, sites, virtual friendships and so forth… so, post once and distribute allover, collate ourselves into one space (sort of…say… my space.. kind of… but seems a spoiled idea…), have all your eBits in one place, all you created, everything, a “river of news” for other to swim in and enjoy (like this example here..)!!

eClippings then, a personal working table, a barebone website, a social network element without the social and the network as they were, it is about MySelf and You… seems like a nice way to go back to square one, where the individual is the pivot, emerging from the mob and allowing a selected group of people to have full access to his entire eLife. The cyber existence has got another layer, the individual, 360°, on top of the social network…

Or, rather, is a hyper-MeNetwork … I am networking myself… I am stepping over the six degrees that separates Me from Myself from I…

Yep, guess we may need a good doctor any time soon.. funny though…

Categories: 2.0 · 2.0 or Something · Society · eWorld

Emerging Technology… why not…

September 18, 2007 · Leave a Comment

The World is no longer the place it used to be!! This is a nice one I heard few days ago at a meeting, and beside the obvious silliness of the remark (if you have read “Siddhartha” you know already that you cannot bath twice in the same river…), it is interesting to keep track of changes and what technology may represent as evolutionary driver.. not solely to try and guess the future (nice quote here … Niels Bohr..) but to enjoy the possibility of multiple future waiting for us ahead..

A nice factor to consider is the actual social cost and planetary distribution of tech advances, and whether these shows may actually make the press in a six-months-time as they move from talking to doing.. which is what we need most to be on this Planet (and possibly on the surface..) when one of those future may come true. More to come, I believe..

Categories: Biz wanderings · For thoughts.. · Society · mankind · technology and us..

Web TV.. damn, just got that satellite thing..

September 13, 2007 · Leave a Comment

Now… we knew IPTV was kind of hot on someone’s agenda, and as it seems, it still is! MySpace (wasn’t that place where you used to mingle and meet…) is going to launch miniseries on its portal..

I will keep it short: what about the autogenerated contents??? Or, admittingly, this post was true at the end???? As soon as the mass is there, ready to digest the next rubbish, there you go, it’s on its way.. so much for creative freedom..

At least, as soon as one is down, somewhere in cyberspace there is always another place for the pure ones!!

But, as it stands, now I have got a satellite connection, three WebTVs, two DVD readers, plus a PlayStation and three laptops, a couple of MP3 readers and a portable media player.. would I ever see the sunshine again?? Would I ever see this planet the way I remember it last time I went out???

Again, think about “attention”.. beware…

Categories: 2.0 · 2.0 or Something · Society · eWorld · lifestyle

More on SciVee…

September 12, 2007 · Leave a Comment

Sometimes we get it first!!

More on scientists “youtubing” around..

Categories: 2.0 · 2.0 or Something · Society · eWorld · technology and us..

Everything’s real in virtual worlds..

September 11, 2007 · Leave a Comment

Every now and then (in Internet time that’s the time in between lunch and dinner..) virtual worlds are coming back (never went away, mind you…) with rejuvenated energy and a bunch of titanium-like statement, pretty much like the one Paul Twomey, CEO of ICANN, made at the Influence Forum 2007 in Australia (here).

Mr Twomey argues the virtual world will most definitely be the future of global commerce, nevermind ecommerce.. One of the most interesting factors would be, seemingly, the migration of “gaming experience” into much more commercial interactions, as thus to maximise an already established “virtual experience” into a real life problem-solver tool.

And, since SecondLife is the current champion, that is the springboard for future thinking..

Now, despite SL keeps on producing nice bits of activity, such as auctions of virtual goods (for real money, to come to that, again!!), there are few issues to be sorted out before ever thinking about having virtual worlds as the solution for troubled consumer spending patterns and new industrial value network..

Again, it is a cultural approach in the first place, do not forget that most of the people interacting at a decent level of complexity over the Web are a well defined tribe and, by no means, a proxy for a more society-wide assumption of what interactions would look like in the near future.

Then, there is a matter of the technology involved or, better, the ease of the virtual experience that would be required to transform it from a game-like system to a more business-effective ecosystem (data flow, control, identity match, data storage, retrieval, regulatory and compliance…).

Then, the “cui prodest”. In a business environment, at least up until today, anything entering the door downstairs should produce a business enhancement in some form, being that strategic positioning, operation streamlining, pure and simple profit, whatever you may consider “enhancement” but, I trust after the Internet bubble of circa 2000, companies would not, and should not do something just because “it is cool”.. What you consider cool and must-have may not be seen likewise by your value network, that meaning a problem in coherent supply strategy, co-marketing, awareness building policies and lots of other nice edgy things..

As already stated by some press, large corporation are reconsidering the SL presence, since early results were not as expected. Which is, per se, a massive blunder… expecting what???? Selling what??? In a place where most people go and interact with others, have fun and live the experience of being there… guess they may be little concern about buying “real” goods (or marketing message) and rather going for fun things such as angel wings to fly around (or gather for discussing issues, as in a large instant messaging platform…at least for now, then we will see….!!!).

They are all missing the point. Virtual worlds are in the first place a nice corporate training ground for alternative positioning strategy and tactics, it is also a nice laboratory to experiment tribe clustering (customer segmentation, to use a paleolithic definition), and to prove the ability to listen instead of pestering with information… virtual worlds are places where the “power of referral” is fundamental, but you should get the referral in the first place, and what you did in a “PreviousLife” is not a guarantee to find one in a byte-based world.

So, culture, technology, strategy, communication. In a world, the entire corporate structure. Get to work, soon. Otherwise don’t bother talking.

Mr Twomey may be right, but he needs convincing a hell of a lot of people, first…

Categories: 2.0 · 2.0 or Something · Society · eWorld · technology and us..

Back off Tina Tequila, Science is on air!!!!

September 10, 2007 · 1 Comment

I believe that, for at least a bunch of us, the advent of satellite TV was not cheered because of the latest adventure of silly housewives, gory face liftings or the latest in reality shows, but also for the possibility to dig into the realm of science, in a sort of childish attempt to understand how the heck that people could have traveled faster than lightspeed, or why, oh why the deoxyribonucleic acid got that silly name in the first place.. ok, fair enough, those were not the questions haunting our nights…nevertheless, it is interesting to notice that, after having the new Web forms populated by boobs, silly jokes, stupid videos and overly bloated egos, someone thought that, why not, some (to some) interesting topics may get the dignity to got out from classrooms, awful ftp-based web sites and get broadcasted!!

The chemistry lessons of my high-school teacher were absolutely great, it would have been great to see those on web videos, fun and knowledge were going well together…

Anyway, there may be also other such examples, but I guess that an initiative out of the usual broadcasting networks or more recent Web TV initiatives is such a wonderful example to stress that the Web is a tribe-oriented space, and not all tribes are brainless…

Categories: 2.0 · 2.0 or Something · Society · technology and us..

Internet killed the video stars?!?!?!?!? Not yet… unfortunately..

August 29, 2007 · Leave a Comment

Milan is still warmish but the sky is clouded, yesterday was kind of raining, and today guess it will follow suit pretty easily… this is the perfect time to either going into the wild and search for early Autumn mushrooms or snuggle on the sofa with a cup of green tea (got some wonderful ones in Japan!! ) and some TV…  but, which TV???!??!

As it seems, IP television is coming on a screen near you, quite abruptly eventually, and we are all going to deal with it, should the scenario Vint Cerf is depicting at the MediaGuardian Edinburgh International Television Festival come to reality.. quite agree that some of the newest productions or most interesting contents are floating somewhere in cyberspace, fine again on the fact that IP TV is on the agenda of old fashioned broadcasters and newly born moguls (see Joost and its peers), and it is true that in Japan you may download one hour worth of TV programs in 16″… it is also true that in Japan the “mobile” internet seems to be a reality, that broadband connections are available for free everywhere, also in the cheapest ryokan (B&B…) you may encounter in a small city, as it is quite true that, say, in Italy we still have 56K connections, a poor command of the English language (at least at the level of proficiency required to follow a video show or a movie), as it is quite a factor that a sharp move to IP TV will definitely put in jeopardy some audience control mechanism, given the (supposed) larger degree of freedom the Web should allow… OK, this would be positive, I guess..

This is without considering the advertising strategy revamp that would be needed, a severe customer analysis, and a superior ability to meet the audience expectations and try and build up some kind of lock in (it means management capability, and you all know I strongly believe that is in very short supply) … satellite and cable, when and where they have been free to compete fairly, have actually shown how life could be hard in a truly, competitive, open TV marketplace..

However, the ability of the IP TV to implement some “high tech”features, such as sort of hyperlinks in shows, will demolish the consolidated idea of a TV “whatever”cast, that is to sit and watch… merging too deeply the incredible digging power of the Web with the TV format it may be nice on paper but may not encounter a burst of enthusiasm… TV is TV, the Web is the Web, a news site is not substituting a newspaper, as ebooks are not substituting a nice paper book… cultural shifts are hard to sell and digest, it may happen but has to be a great, truly wonderful idea (such as the ease of choice and portability of an mp3??? my mum got in love with Pink Floyd since that was what my brother put in her mp3 player for her to listen whilst painting… nice works, mind you..)

TV will end up coming from Mars, as Cerf says, and will be fun to watch (kind of…), some of us are interested in exploring programs for further news and in-depth knowledge, some of us will watch shows in three languages, but there is a huge amount of people, today, watching every single day EastEnders, Beautiful, the Big Brother and some silly quiz show(we have that horrible “Affari Tuoi” here in Italy that is polluting my dinners..), and all the rest of those questionable programming.. and guess what, someone may actually say that the money flows there and not around the National Geographic series…

Too sad!

Categories: 2.0 · Society · eWorld · lifestyle · mankind · technology and us..

Catch me if you can, Redmond!!!!

July 19, 2007 · 2 Comments

They said that it nicely uses “context data” from my hard drive to pester me with ad hoc advertising…. huh??? what???? Have you come down stuck in a bad trip????

This is, seemingly, the new patent filed by Microsoft to basically create a powerful ad-machine that deeply interacts (intrudes??) with your PC to collate infos and deliver relevant ads.. so, if I download a chess game and I am quite awful at it, I will nicely receive a communication about chess classes in my area???? And, since I am trying to organise my trip over to Japan (if there is still Japan in a fortnight…) I would be “tsunamied” by ads over sushi bar in Tokyo, fake cheap flight offers, geishas in Kyoto (that may come handy, tough…) and loooots of Hello Kitty gatgets???? Wow.. that’s life…

The app would inspect (quote)

user document files, user e-mail files, user music files, downloaded podcasts, computer settings, computer status messages (e.g., a low memory status or low printer ink)…

So… it will be nice to know that every single step of your online life is closely monitored, “bigbrothered” for the sake of selling you stuff… I trust that there is very little consideration for privacy, freedom of choice, boundaries et alia… also, I am actually wandering, ad to spouse the closing line of the article, how this could possibly become a reality, and if so, how long will it take for customers to find and pay a tech geek to hack the pc, disembowel it all and get rid of that “alien” thing inside…

And, above and beyond that, it seems to me that the present success of the entire “internet” and technology thing comes also from the (false???) idea that if not in real life you could be kind of free in cyberspace (ok, little or no difference between the two, as a brand new friend of mine actually pointed out in this thread) and now what? Are we really sure that “information overload” is not an issue? Ads overload is not an issue?? Buy, buy, buy, buy.. someone may get bored after all.. I haven’t bought a single item at Summer sales, since thanks Whatever God I do not need things, I do not get interested in useless things (useless to me, at least), and most of all I feel urged to run the race to sales, you “have” to go for it…. do come along, folks!!!!!!!!!

Are we really thinking about Matrix like scenarios? My needs are, strangely enough, mine, and I trust I want to deal with those when I feel the need to, without someone (someone??? something….) else suggestions…

Is it really so necessary to have everything, immediately, at your doorstep, as to save time (do you remember that thing about the fridge connected to the Web and ordering for you..) … save time… time is the new luxury item, just control your own and use it as you like, also to run down to the nearest pc shop to buy cartridges for your printer, if you really must, and have a chat with the people there… there is a life outside silicium, you know… And it’s mine to play with!

Life is about a long (longish…) journey, the unexpected is its salt, the icing on the cake, and how you deal with it may contribute to determine how good a human being you are, you cannot control everything’s happening and, more so, you should not allow anyone else to do it for you.. ok, getting over weird territories here, still… CATCH ME IF YOU CAN!!!!!!!!!!

UPDATE: speaking of ads, guess you should be aware of this.. you never know, sometimes ads may get in the way, results to advertisers could not be the expected ones…….

(text in Italian, but images are worth thousands of words, aren’t they??)

Categories: For thoughts.. · Society · eWorld · lifestyle · technology and us..